Community Outreach Work Group

Hismen Hinnu
March 7, 2005
Meeting Notes

Next Meeting: Tuesday Tuesday April 12, 12:00-2:00pm Hismen Hinnu or ESAA

Decisions:

• The CO work group will make and effort to get more people involved in the design decisions but the work group will guide the process.
• Input will be important from the Joint Committee after the first phase and at the third phase and input from the larger community will take place at the third phase. We’ll put the designs up at the JC meeting to get feedback. For the larger community, we’ll put the design in the Unity or create flyers and have people drop off their votes or have a town hall and post them.

Assignments:

• Favianna will look into the different options for tote bags, postcards, brochures with inserts.
• Favianna’s phone number is on the brochure. Email her with questions.
• Mara will send the link to where the 2005 work plans are posted on the website.
• Consider the idea of having work groups make banners that match the LSA logo.
• Set time to discuss work group structure (coordination, etc). Mara will send the structure chart to help with this discussion.
• Sonya will participate in the JC meetings as the CO work group representative.
• Bring up at the JC meeting: should the work group representatives be different for different work groups?

Jessica Guerrero, Favianna Rodriguez, Suzanne Takahara, Kerry Forbord, Mara Guccione, Don Davenport, Sonya Shah, Ellen Pepp

Decisions:

Assignments:

• Need for identity – Suzanne
• First page: discovery phase – meeting with the focus group to think about needs (who is the audience, how will the logo be used, what is the mission, what do we want people to feel when they see it?)
• We’ll need to get more people involved but this work group will guide the process.
• Who should be involved in the discovery meeting? The initial meeting is about 2 hours. About 8 people will be involved. From them, we’ll get ideas and continue with the process.
• Research phase: Looking at what the competitors or other neighborhoods have done. How have they made it a destination? Also, to research effective brands. Then, we’ll share.
• Orientation: Where are we in position with our neighbors?
• Sketching phases: laying out concepts.
• What’s the ideal time to go back to the larger group with sketches? After the first phase and at the third phase. Put them up at the JC meeting to get feedback. Larger community feedback – phase three. Do it through the Unity or flyers and have people drop off their votes.
• Logo development – takes 8-10 weeks.
• Logo should be fun but also reflect the community and can’t look too playful
• Phase Two – 10.000 to produce : two packages, both have canvas tote bags. Any kind of textile. T-shirts, hats, etc. Bags were preferred. We’ll do research on good, useable bags. We have a limited budget for that kind of printing so we really want to make it go far. Hooking it into a farmers market, etc. and having shops put goods inside.
• Package A: 10K double-sided postcards. What do we want to communicate? Do we want to list the work groups, etc? The content is flexible. Instead of postcard you can do a door hang with something to break off. Important not to have too much information but minimal info that people can really use. Unify is key. Big thing is that there is no physical space but they still have to build loyalty around. Could put up a big street banner that says welcome to the San Antonio. Many people don’t even recognize the name of the neighborhood. Brochures – colorful, fun, large. Sonya – we use inserts at KQED that can change information. Calendars: black & white that can be reproduced
• Package B – instead of brochures, do posters. Makes sense for this phase and maybe move into.
• Style Guide Phase – teaches people how to implement and use the logo.
• Entire project can be done in Four months. Good to launch and have wrapped up by the end of summer.
• Bring Children’s Hospital calendar to give to Favianna.
• Check in with Carl about JC meeting on Thursday.
• Once we develop the brand, we can have a column in the Unity that has the LSA brand.
• Example of the happy hour issue – no one has responded to La Clinica’s hosting.
• Need a calendaring section: the Unity has a calendar we can use. Template that people can share.
• Favi’s phone number is on the brochure. Email her with questions.
• Budget – need to approve it to get started. It lays out what each piece costs. Quality and approach of their work is good. They understand what we are trying to do. And since Favi is part of ESAA, she is familiar with what the LSA does. Sonya - She’s got a package that we should go with. We need to figure out the content for each one. Don - We need to think about what we really need. Leaning towards approving budget and then discuss the variables. Jessica – seems doable; Kerry – seen Tumi’s work around Oakland and been impressed and based on her presentation, it would be hard to do better. Suzanne – its going to take a lot of work from us. We need to support the process. Who are we going to get to sit down for 2.5 hours? We have to put the time in. And we have to present to the larger group. Phase I – larger meeting: Do it at lunch so that it doesn’t screw up schedule as much. Phase 3 – six designs digital and present it to a larger section of the neighborhood. Can we connect this to a larger event? Put up paper with logos on each for people to write comments on.
• We have a lot invested in this process. This can help frame who we are.
• Need to look at Promo materials – Suzanne: not as taken with these.
• Style guide is important. Could be good to be downloadable.

• Work Plans – get the link to where they are stored on the website to everyone.
• Kerry – ECE wants to make a banner. Whatever we make should match the LSA logo in some way. ECE will hold off on it. We’ll make the banner but not finish it until the logo is designed. Each work group should create a banner and they should all match. As we discuss the logo, see if any other groups have banners or would like to have them?
• Work group structure: need to have this conversation. Don – wasn’t this supposed to be through ESAA? Suzanne – not for the whole neighborhood but for the Cultural Center. Who is the coordinator? It should be brought before JC so that we can get parameters and clarity. Suzanne – instinct is to create the structure.
• Send chart for work group structure to CO work group members.
• Suzanne – Would like someone else to take on CO work group coordination since ESAA is doing the Cultural Center and MX. Sonya – divide up the responsibilities between two or more people.
• Bring up the JC meeting – should the work group representatives be different for different work groups? If so, it should matter that they are different. If you have something to say, it is always time to go to the next item. Not good to have the same person’s perspective at the different meetings. Sonya – happy to go to JC meeting. Fact: you don’t necessarily need more people to attend a meeting that already can’t handle the people present.
• Happy Hour – maybe some of the CCDI people can attend? Jessica will call. Pat will attend from SACDC.
• District Two Election: Only one in the flatlands (March 21). Really want us to bring folks out for this.
• Every 2 nd Tuesday of the month, 12-2pm : April 12 th at ESAA or Hismen Hinnu.